Webinar focuses on audience engagement

Journalists and others interested in audience engagement can attend this free webinar.

Viafoura audience development platform, in partnership with Inland Press Association, is hosting the webinar „The Future of Engaged Journalism” at 1 p.m. EDT April 27.

Digital journalism professor Jake Batsell and Viafoura product director Dan Seaman will explore the changing relationship between news producers and audiences.

Topics include five key areas where news organizations can self-assess their efforts in journalistic engagement; how audience loyalty fuels financial survival in the digital age; techniques to bring audience feedback into the front end of the reporting process; and best practices in formulating strategies for audience comments.

Registration is ongoing. The first 20 attendees will receive a copy of Batsell’s book „Engaged Journalism: Connecting with Digitally Empowered News Audiences.”

For more information, click here.

(sursa: International Journalists’ Network)